Real talk: FreightSnap started by measuring rooftops. Not freight. Rooftops.
Back in 2012, we built software that used Google Earth to measure roofs, yards, and walls for the home improvement crowd. We even landed a U.S. patent on it.
Then some logistics folks caught wind of the tech and asked a question that changed everything: could this measure freight on a dock?
The industry was shifting hard toward density-based pricing, and shippers had no fast, affordable way to measure palletized freight. So in 2013, we pivoted. We looked at the expensive laser rigs everyone was using and thought — there’s got to be a smarter way.
There was. Infrared. Lower cost, no moving parts, rock-solid reliable. FreightSnap was born.
But here’s what I’m actually proud of, and it’s not the hardware.
It’s the approach. Anybody can drop a dimensioner in a warehouse. The hard part — the part that actually matters — is molding the solution to how a customer really operates, so it boosts productivity instead of becoming one more thing nobody wants to touch.
That’s the secret sauce. That’s why we say our success is measured by our customers’ success. We genuinely mean it.
Price gets you in the door. A successful implementation is what makes the project worth talking about.
Still measuring rooftops would’ve been easier. I’m glad we took the harder road.
What’s a pivot that ended up defining your business? I’d love to hear it.
